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Consumers are no longer relying on salespeople to access information. They can get all the information they need at the click of a button.
Lead generation for car dealers must change to a personalized marketing model.
While direct mail and cold calling can still be effective, auto dealerships who do not take advantage of digital tools will fall behind their competitors.
Most car internet shoppers visit at least one automaker’s website during the shopping process. Of those shoppers, 84% visit a dealer’s site and 79% visit a third-party site.